E-commerce concept · Tea culture
Тиша Чаю
A Ukrainian storefront for gongfu tea and accessories, with search beginning the product journey directly in the hero.
Tysha Chaiu demonstrates how a specialist shop can explain gongfu tea without ceremony getting in the way, while helping people find a tea by taste.
The challenge
Newcomers struggle with origin, processing, and tasting notes; experienced buyers want to jump directly to a specific tea or piece of teaware.
The approach
A centred hero pairs a concise brand promise with a large search field. The catalogue filters by name, category, and tasting notes, while editorial sections add context without overload.
The outcome
A complete responsive demonstration store with working search, accessible navigation, and a distinctive organic art direction.
Built end to end.
Deliverables
- Positioning and content
- Centred search-led hero
- Catalogue and filtering
- Responsive design system
- Separate Vercel prototype
Technology
- HTML
- CSS
- JavaScript
- Accessible search
- Vercel
